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Emails that are only informative, chatbots , telephone and even in-person attention greatly benefit the tourism business. In turn, it is important that these channels are interconnected, so that the consumer can easily switch from one channel to another. For example, if a person sees an interesting travel service on a website, they should have a chat, a help center, an email address, or a telephone number available to contact them in case they have questions. Finally, according to a study on online tourism in latin america carried out by grupo interlat, 61.3% of the companies consulted carried out digital marketing campaigns to promote their tourism products, including the use of social networks, e-mail marketing and banner advertising the most used practices. Within social networks, the most popular are facebook, twitter and youtube, while whatsapp, skype and messenger are the most used for customer service. Regarding content, 78.7% of tourism companies recognize the relevance of images in promoting tourism content, but only 30.
Create travel content to attract their customers. Here is a great opportunity to improve the user experience in tourism companies. Security in payments, ux in the tourism sector one of the concerns that most plagues people who make electronic purchases is fraud. What would happen if, when making the purchase, the page crashes? Or if the information in the e-commerce selling tourist packages is not reliable and causes distrust in the user? Well, it is likely that the sale will Buy Bulk SMS Service fall and that bad recommendations will arrive. Security is a vulnerable issue, and the travel payment process should be reassuring and not stressful. Integrating an e-commerce with a reliable payment gateway, and offering information to the user that their credit or debit card data will not be saved or used for any other purpose, are factors that will benefit sales and experiences. According to think with google, 9 out of 10 latin americans used their smartphone to research a product before purchasing it and 3 out of 4 admitted to having used their mobile phone to make a good purchasing decision even within a physical store.
All this suggests that the purchasing experience must be clear, safe and with short flows, so that the user's journey is as effective as possible. In short: quality and listening to the user, above all keep in mind that if you want to improve the experience of your users, you must adopt a user-centered approach, listening to and addressing their needs, solving their problems and making your company a benchmark for ux in the tourism sector. Prioritizing the user experience allows you to position yourself against the competition, but, above all, achieve that “human” quality that is sought in interactions mediated by technology.By wow! Customer experience | 27 sep 2022 | glossary | 0 comments c-commerce communication is an essential part of the growth of a company, and c-commerce comes to solve this issue, in addition to optimizing the customer experience of an organization. Do you want to know how to do it? We tell you about it in this article. If you sell products or services, you are aware that online shopping is a great opportunity, since it grows year after year.